SERVICES

INTELLECTUAL PROPERTY
BUSINESS STRATEGY

PCG assists in developing an IP strategy that optimizes revenue streams throughout the company tenure and product time horizons. Deficient IP strategies lead to lost revenues and loss of market acceptance. Best-in-class solutions often generate negative returns due to flawed go-to-market strategies or insufficient IP management.

Contract and License Development  ^ Up

How should the product be licensed so that it is competitive and attractive to customers and maximizes your revenue stream?


How difficult is it to track and audit customer compliance with your licensing model?


Does the chosen licensing model fit with your existing sales deployment model?


Will a channel partner arrangement ensure market penetration?

We work with our clients to determine the optimal go-to-market strategy: one that enables rapid, easy customer adoption, maximizes their revenue stream, and has the least impact on back-end support, contract management and accounting functions. We help our clients determine their licensing structure and ancillary product road map to best fit their product and market landscape. Our experience with multiple licensing models enables us to help design the optimal licensing model.

Successful development of relationships with OEM, ISV, and other channel partners require key components of IP definition, data access, and IP rights management to attain the expected ROI of the relationship. Our experience in developing these partner arrangements focuses on maximizing our client's revenue stream, ensuring sufficient control over the partner relationship, and instilling accountability in those with whom they choose to do business.

Revenue Recognition  ^ Up

How will you optimize financial statement revenue within the current SEC guidelines?


How do you ensure that your licensing strategy and your revenue recognition methodology are in alignment?


How do you protect your shareholders and management from audit risk or SEC scrutiny?

We understand the intricacies of revenue recognition for software, services, and other IP based products. Ensuring our client's business model, licensing model and sales practices fit within these guidelines is paramount in today's regulatory environment. Sound revenue recognition practices provide assurance and financial benefit to our client's shareholders. Whether it is an IPO or other liquidity event, setting up the contract, sales and accounting policies early-on prepares the company for its next transition. Our consultants have vast experience at many public companies, affording us the opportunity to observe multiple licensing and revenue recognition methodologies. We can bring these accumulated best-practices to your company.